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Pay Per Click Advertising

  • Affordable

  • Professional

  • Reliable

  • Converting

You Have a Website… But is Anyone Visiting it?

There are many compelling benefits of PPC Advertising. Whether you’re trying to convince your boss or a co-worker about the value of Google Ads (or Bing Ads), there’s a powerful case to be made.Right off the top, PPC with Adapt Media Agency brings benefits such as:

  • Quick entry, start showing on page #1 instantly

  • Results are easy to measure and track

  • Works well with other marketing channels

  • Provides a wealth of useful data and metrics

PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.  Want to start driving immediate intentional traffic to your website, click below and get started with a PPC today!

What is Pay Per Click Advertising?

Pay Per Click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “sushi near me” on their phone) to a local service search (someone looking for a lawyer or a doctor in their area) to someone shopping for a gift (“Father’s Day Gifts”). Searches like these trigger PPC ads.

With PPC advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing ads.

How Does Pay Per Click Advertising Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

How Keywords work in
Pay Per Click Advertising?

As its name suggests, the Ad Auction is a bidding system. This means that marketers and advertisers have to bid on the terms they want to “trigger,” or display, their ads. These terms are known as KEYWORDS.

Let’s say that your business specializes in bicycle equipment. A user wanting to purchase a new helmet, pedals, or chain lube might enter the keyword “bicycle supplies” into a search engine to find retailers offering these items and see the screen below:

At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser…. pretty cool right!

Since you have to pay for each click on your ads, it’s important to bid only on keywords that are relevant to your business, so you maximize the ROI from your ad spend.  Adapt Media Agency uses special keyword tools to help you find the right keywords to bid on that are both likely to drive sales or conversions, and are not prohibitively expensive.

How Do We Help Your
PPC Campaign?

We make it possible for businesses to compete online by placing their websites higher in search results of Google. Why is it important to rank higher in Google? Well, more than 90% of consumers search on Google before making a buying decision. We help our client’s websites rank higher, beat their competition, and drive more sales through creating and developing your personalized PPC plan.

3 Reasons To Choose Us…

1. Experience That Matters

Our well-seasoned team has over two decades of digital advertising experience to ensure we take your PPC campaigns to a mind blowing level! Get your FREE PPC Audit and Strategy today!.

2. Data-Driven Decision Making

We UNDERSTAND the importance of DATA. That is why our agency implements tracking from the very start of your campaigns in order to maximize where your ad spend SHOULD be going, not where we THINK it should go!

3. Total Transparency & Accountability

Our company offers FULL TRANSPARENCY to all our clients. You can see how your campaigns are performing 24 hours a day, 7 days a week.It’s simple. We set you up with your OWN Google ads account, so you can be the ONLY owner. See how we can radically increase your revenue and profit.

How We Deliver Mind Blowing PPC Campaigns

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What Our Customers Say…

Adapt Media Agency’s process, follow through, professionalism and quality of work far exceeded our expectations. They created a website that blew our minds how it looked and functioned and we’ve now just hired them for videography and SEO work! HIGHLY recommend these guys for your digital marketing!!!

-Jeff White

We used Derek for our website on our new business and he has done an outstanding job! The moment we talked on the phone , I felt like I knew him already and he knew exactly what we were looking for. He walked us threw the whole process so we never felt lost. We were able to contact him whenever we needed as he was always available to help us out. I am very pleased with everything and look forward to keep using him for other services that we need moving forward ! Thank you so much Derek for everything you have done we really appreciate you !!

-Heather Stefanelli

Derek and his team was amazing to work with ! Seriously ! My website looks amazing they helped me even after the payment was fulfilled! Just a true team ! I will refer them to anyone that’s serious about their business !! I happy I chose to work with them.


Derek and his team created a great website for my business. They were very responsive and flexible with me throughout the process. Highly recommend.

-Kevin McGrath
-Maggie Hopen

I had a fantastic experience with Adapt Media Agency. Derek and his team were patient and easy to work with, and somehow knew what we were wanting when we weren’t quite sure how to describe it. The result is a beautiful, fun, professional website and we are so pleased. We could not have designed a website with this level of quality on our own. Thank you Adapt Media Agency!

-Dana Gillispie

Derek and his team at Adapt Media were creative and flexible! They implemented my vision while offering their expert advise in WIX design and development to generate an amazing outcome.

-Rob Metzler

Derek at Adapt Media had been a joy to work with, professional, timely, and most importantly, designed an A+ website for my business. I appreciate his dedication to customer service and also truly listening to my needs as a client. I’m thrilled I decided to use Derek for my business website, and will continue to use Adapt Agency from all other projects of this nature in the Future. 10 out of 10.

-Jessica Robbins

Derek designed my website and it looks great. He’s been incredibly helpful in getting my business exposed online!

-Daniel Campen

Adapt Media Agency has brought tremendous business to our boutique hotel in Fort Lauderdale Florida. Through their videography we have been able to show off our hotel in social media and to interested clients! We recommend them highly!

-The DeBenson91

Derek is the best in the business!!


Truly amazing company. Derek and his team helped me build the business of my dreams. I am truly grateful for his marketing/video/SEO/ branding expertise. He has taken me from non-existent to an online powerhouse! Thank you Adapt Media for capturing my authenticity and personality perfectly:) You are certainly one of a kind.

-Jenn Benson

Not only is the website and video content beautiful, but their agency made our business rank quickly!! Highly recommend these guys!


While I pride myself on being an expert in my field, as the CEO of a leadership consulting agency, I am the first to admit where my skill set is lacking. I knew I needed assistance in building out a captivating website that really captured the essence of the market I aimed to stake my claim in. Insert “Adapt Media Agency”! Derek and his team took the time to truly get to know me and my goals as an entrepreneur. With my input, AMA did a magnificent job in creating a cutting edge, perfectly tailored and expertly curated website, where the feedback on the user experience has far outperformed my expectations. Couple that with the masterful implementation of a well thought out and executed SEO strategy and we’ve seen our placement in the search realm strike a massive shift towards the top of the queue! The results speak for themselves and I’d highly recommend reaching out to Adapt Media Agency if you’re looking to significantly level up your business and online presence. Thank me later!

-Tim Patno

The agency help be build my website and travel business. I had no idea where to even start or what to say. They build an amazing site that generates an insane amount of leads for my business. Their SEO services after the build has rocketed me to the top of google for my keywords. Working closely with their videography team now to create a series of videos as the few videos we created were AMAZING ! I’m not one to take the time to leave reviews, but made a point here as they have exceeded my expectations!

-amy rucker

Full Transparency & Data

Every customer is provided with a dashboard to track the progress of their respective PPC campaigns in real time.  Never be left in the dark with Adapt Media Agency PPC campaigns. You’ll now exactly how you are performing!

 Rank# 1 

Why Choose Us? Let Them Tell You…

PPC Campaign Management

New product launch? PPC can help. New website? PPC can help.  Need leads?  PPC  can help. Need more sales? PPC can help.  Rebranding your company? Yep, PPC can help there too.

PPC can’t solve all of your problems, but it’s an advertising technique to elevate your company’s growth.  With a variety of ad formats, pay-per-click can reach your audience in many ways.

Pay Per Click Ad Formats

Text Ads

Text ads that appear within a Google search above organic search results. Search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices. When clicked on, Search ads direct interested parties to the designated page of your site.

  • Text ads with snippet of business information
  • Link to call on mobile
  • Appear above organic search results

Shopping Ads

Displayed above Google search results, Google Shopping ads include product images, prices and store information. A form of advertising with a high click through rate, Shopping ads allow potential customers to compare product specs and view product advantages before even visiting your website.

This form of advertising provides merchants more opportunities for exposure both in Google’s Shopping Network and across the web.

  • Include product image, price and merchant name
  • Appear above organic search results
  • High click-through rate

Display Ads

Visual advertisements that display across Google’s Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.

For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.

  • Text, image, video or rich media advertisements
  • Appear across Google’s Display Network
  • Great for increasing brand awareness


Remarketing Ads

Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.

  • Appear after you visit the website
  • Follow you across the web
  • Re-engage customers

Unmatched Pricing & Value

Finally, affordable pricing for PPC management!Adapt Media Agency is the best digital marketing agency in Charlotte NC providing dynamically created PPC campaigns for clients all over the world!

Pick the product below that best meets your needs and get started today!


Best For Start-up

$ 450

Per Month
Billed Monthly

Get Started

Grow Your Online Presence

  • Best For $1,500 / Month or less budgets
  • Keyword Research
  • Ad Group Creation
  • Bid Management
  • Create Compelling Ads
  • Weekly Automated PPC Reports
  • Monthly Automated PPC Reports
  • Transparent Customer Dashboard
  • Google Ads Advertising
  • GSN Advertising
  • Basic Conversion Tracking


Mid-sized Companies Looking to Make an Impact

$ 600

Per Month
Billed Monthly

Get Started

Grow Your Online Presence

  • Best For $4,000 / Month or less budgets
  • Keyword Research
  • Ad Group Creation
  • Bid Management
  • Create Compelling Ads
  • Weekly Automated PPC Reports
  • Monthly Automated PPC Reports
  • Transparent Customer Dashboard
  • Google Ads Advertising
  • GSN Advertising
  • Advanced Conversion Tracking
  • Google Extension Set Up


Developing Company Taking it to the NEXT LEVEL

$ 800

Per Month
Billed Monthly

Get Started

Grow Your Online Presence

  • Best For $10,000 / Month or less budgets
  • Keyword Research
  • Ad Group Creation
  • Bid Management
  • Create Compelling Ads
  • Weekly Automated PPC Reports
  • Monthly Automated PPC Reports
  • Transparent Customer Dashboard
  • Google Ads Advertising
  • GSN Advertising
  • Advanced Conversion Tracking
  • Google Extension Set Up

Wish to Talk to Us?

Wish to speak to us on the phone to discuss your project further? Book an appointment below!

What’s The Process After I Purchase?


You’ll be contacted by your Campaign Manager within 24 hours to begin the structuring your PPC ads.


We provide you up to date details of you project during every step of the process by providing you access to our job portal.You’ll know exactly where we are at every step of the process.


We create, deliver and continually monitor and improve your amazing PPC campaign designed to generate MORE LEADS for your growing business!

Questions? We have Answers!

To add PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page. a new question go to app settings and press “Manage Questions” button.

See the product grid to the right-hand side? They are also ads that show when a search has a commercial intent.

Businesses use PPC to drive traffic, sales, or inquiries from their target audience. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.

Search engines are the number one way that people look for suppliers of both products and services, and when there is an active audience looking for what your business offers, there is an opportunity to make a sale.

PPC can help you get in front of these people with a precise level of targeting that traditional advertising doesn’t allow for.

Want to target someone who lives in San Francisco who is looking to buy a used Ford Mustang? Easily done.

PPC offers you an opportunity to reach your audience at a time when they are looking for a business like yours while gaining data insights to help you improve the efficiency of the channel over time.

Paid advertising is big business, and it is reported that Alphabet (Google) alone earns more than $162 billion per year through their ad platforms.

PPC as a marketing channel covers a number of different ad platforms, with the most common of these being Google Ads and Bing Ads.

And within each of these platforms are different ad formats, including:
Search Ads
Shopping Ads
Display Ads
Video Ads
Gmail Ads

Most commonly, you will find that businesses start their PPC marketing on Google Ads, for the simple reason that it gives access to the largest audience of potential clients and customers, as well as a number of different ways to set up and run campaigns depending on your goals.

But regardless of the platform and ad format, the way that PPC works remains largely unchanged, and it is a pretty simple process:

1) Sign up to an advertising account with the platform.
2) Create ads (and select the right targeting by adding keywords or audiences, etc.).
3) Set the maximum cost you are willing to pay for each click.
4) Your ad goes into an auction with other advertisers who are bidding on the same keywords.
5) The auction determines the order in which the ads are shown.

6) You pay when someone clicks your ad.

It is fairly straightforward and easy to get to grips with, and while there are differences between different ad formats (and other bidding strategies that can be used, as an example), the main principles remain.

But let’s take a look at how the auction works, as this is often the part that’s the most confusing to those getting started with PPC.

When a user performs a search, an ad auction takes place that is used to determine factors including:

-An ad account’s eligibility to enter the auction.
-The order in which eligible ads will appear in the ad space on the results pages.
-How much a click will cost each of the advertisers whose ads are showing.

The first influencer on the auction here is the maximum CPC (cost-per-click) that an advertiser sets in their ad account either for a specific keyword or ad group — this is the most that they are willing to pay for each click.

But it doesn’t necessarily mean that this is how much they will actually pay, just the maximum.

The other influencer is the Quality Score (QS), a metric that consists of a number of different factors such as the expected CTR (click-through rate) of an ad, the relevancy of an ad to the query being searched for, and the experience of the landing page that the ad will send traffic to.

We will dive deeper into Quality Score shortly.

The position of an ad on the results page is determined by the Ad Rank, which can be defined in simple terms as:

Ad Rank = Quality Score x Max CPC

Google’s actual formula is a little more complex, but to gain a general understanding, this is a brilliant way to look at it.

We usually design all sites in Word Press but have the ability to create in almost any development environment such as WIX, Weebly, Html, WUFU, Shopify and more!Ad Rank plays a big part in this but isn’t the only contributing factor to CPC. We can understand the cost that an advertiser pays to appear in their position as:

Cost Per Click = Ad Rank of the advertiser below / Quality Score + $0.01

Often, businesses consider both SEO and PPC as two similar channels to help them drive traffic from the search engines.

And while there is no denying that they both involve appearing on, and getting clicks from, search engines, they are two very different channels.

PPC involves paying per click. SEO (organic search) clicks are free. You can start to drive traffic with PPC from the search engines very quickly, whereas it can take time to rank organically.

But really, the two aren’t competing channels. They are both parts of a much wider digital marketing mix, and the two can, and should, work together effectively to drive success online.

Whenever possible, try to avoid comparing these two channels and see both as vital parts of driving digital growth.

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